Effective driving education should take care about current changes in society, e.g. increasing relevance of sustainability, digitalization, driver assistance systems and automation in cars, as well as cohort effects of individual needs and values in each new generation. The project transfers the user-centered product design process to the user-centered development of the current driving education in Germany in order to enhance the customer experience and the effectiveness of driver education and licensing.

Partner: MOVING International Road Safety Association e.V.

Contact: Arnd Engeln